Brand & Identity Development

Your most valuable asset is your brand. The "Coca-Cola" brand alone is worth $60 billion dollars. The right brand will help your clients and consumers or potential clients and consumers to identify your product or services from all the rest. It is therefore only wise to develop the right brand and identity that is clearly perceived as your own.

That is where TD comes in, our understanding of marketing principles and branding dynamics positions us well in delivering branding and identity concepts. Our first step in any branding initiative involves strong focus on identifying and understanding the organisation and its products or services. This places us inside the organisation and allows us to develop concepts that is in tune with what the organisation is all about.

Further to just developing "imagery" (livery), TD looks at properly managing your brand in order to get maximum milage from it. Brand and Identity management addresses issues pertaining to proper use and execution of any logo (brand & Identity), consistency of materials (colours, imagery, tag lines & form), and market placement (aligning the brand to the right market segment).